Demand Creation

By: Sticky Branding  09-12-2011
Keywords: Marketing, Lead Generation

Want more sales?  Generate more leads.

At any given time only 3% of your market is actively buying.  These active buyers are sales leads.  They have a need, and are searching for vendors.  That being said, 97% of your market don’t need your services right now.

One size does not fit all.  The Active 3% and the Future 97% both require different lead generation strategies.  Sticky Branding puts you in the path of search for active buyers, and applies content marketing strategies to engage the 97% so you’re their first call when they are ready to buy.

How we do it

Targeting the Active 3% is all about search.  The first place people look for products, services and vendors when they are ready to buy is the Web.  They go to their favorite search engine, and start the process.  The companies that come up first in search win!  Sticky Branding applies a structured Search Engine Optimization and Search Marketing process to put you in the path of search.

To engage the Future 97% it’s all about content.  You can’t sell to someone that doesn’t need your services right now, but you can build a relationship with them.  When marketing to the Future 97% the goal is to position your company as your customers’ first call when they are ready to buy.  Sticky Branding leverages the power of online marketing to position your brand, engage your market and establish a first call advantage.

Keywords: Lead Generation, Marketing

Other products and services from Sticky Branding


Digital Brand Strategy

Brand Strategy: Define, organize and articulate your brand’s strategic approach, and how you will position and differentiate your company, products and services online. The Web is providing organizations a fantastic platform to build their brands, increase their competitive advantage and connect with customers. Brand Research: Understand what drives your customers, and how you can be their first call when they are ready to buy.


Websites That Sell

Crafting the messaging and the story so customers quickly get you, your value proposition and how and why they should buy from you. Develop clear “calls to action” and guide your customers to a logical next step in their purchasing process. Put forward the imagery that brings your brand to life, and differentiates you from the competition. Our approach is tailored to our clients’ unique environments and brand expectations.


Sticky Branding Program

Sticky Branding leverages Feedback Loops to capture information from Web analytics, your sales and customer service teams and other key touch points. Facilitated Planning Sessions Sticky Branding will lead your team through facilitated planning sessions to develop your brand strategy. Draw out and distill your company’s personality so that it appeals to your customers, and differentiates you from the competition.