Want more sales? Generate more leads.
At any given time only 3% of your market is actively buying. These active buyers are sales leads. They have a need, and are searching for vendors. That being said, 97% of your market don’t need your services right now.
One size does not fit all. The Active 3% and the Future 97% both require different lead generation strategies. Sticky Branding puts you in the path of search for active buyers, and applies content marketing strategies to engage the 97% so you’re their first call when they are ready to buy.
How we do it
Targeting the Active 3% is all about search. The first place people look for products, services and vendors when they are ready to buy is the Web. They go to their favorite search engine, and start the process. The companies that come up first in search win! Sticky Branding applies a structured Search Engine Optimization and Search Marketing process to put you in the path of search.
To engage the Future 97% it’s all about content. You can’t sell to someone that doesn’t need your services right now, but you can build a relationship with them. When marketing to the Future 97% the goal is to position your company as your customers’ first call when they are ready to buy. Sticky Branding leverages the power of online marketing to position your brand, engage your market and establish a first call advantage.