New product development is a major investment of money and time. The stakes are high. That’s all the more reason to assess your new and current products to analyze such critical factors as product strengths and weaknesses, key features, pricing, customer expectations, and competition.
Maritz Research can help you minimize your risk, define the critical path to success, and maximize the opportunity. We offer approaches that help you at key points along the new product spectrum of development before you commit to the marketplace.