Customer Experience Research | Maritz Research

By: Maritz Research  09-12-2011
Keywords: Customer Experience Measurement

We assess the experience customers have with our client, providing insight into operational, service, and performance improvements.

We evaluate the overall perceptions customers have of a brand based on all experiences the customer has had over a period of time. This approach provides clarity around the ways in which customers use products and services as well as what drives their overall satisfaction with the brand.

We view loyalty as a multifaceted construct made up of interrelated attitudes and behaviors. We use a variety of approaches to uncover, understand and leverage customer loyalty. Our proven approaches include Multidimensional Loyalty Modeling, Competitive Loyalty Modeling and Lost Customer Research.

Maritz Research has an extensive array of options for creating customized research to help your company accurately assess your particular situation and discover insightful solutions. Our Customer Experience Measurement experts are available for consulting to assist with assessing customer experience programs, blueprinting, action planning, and leveraging the voice of the customer.

Find out how you stack up to your competitors on key customer experience measures, within and outside your own industry with CEBenchmarks, Maritz Research's syndicated benchmark study. With CEBenchmarks, data is collected on a continuous basis and reported quarterly, with information on over 30 industry categories.

Keywords: Customer Experience Measurement

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