Branding & Messaging

By: Maritz Research  09-12-2011

Your company’s brand is one of your greatest assets. To grow your brand, it is critical to understand how people perceive it. What are the defining attributes that make your brand different? What does your brand truly mean to your target audiences, and how does it stack up against the competition? 

Maritz Research will help you and your company gain an accurate sense of how people perceive your brand as well as how to strengthen its value, point of difference, and messaging. We can help track and measure customer brand loyalty, perceptions, and choice drivers.

We can also assess how customers feel about your competition. Then you can make informed decisions on how to influence and strengthen your brand. Take a closer look at three types of research, Message Optimization, Brand Image and Positioning, Attitude and Usage, that can provide insight into how to build your company’s brand.

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Maritz Research | CE Benchmarks

CEBenchmarks is a syndicated customer experience benchmarking study that helps your company better understand how it compares to the competition. It tracks customer experience activity across more than 30 industry categories.


Product & Pricing

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Customer Experience Research | Maritz Research

Our Customer Experience Measurement experts are available for consulting to assist with assessing customer experience programs, blueprinting, action planning, and leveraging the voice of the customer. Find out how you stack up to your competitors on key customer experience measures, within and outside your own industry with CEBenchmarks, Maritz Research's syndicated benchmark study.


The Maritz CE – 3D Framework

As we evaluate the wealth of information from the wide range of sources, we use sophisticated, state-of-the-art analysis, modeling and simulators to glean convergent and divergent findings at both the enterprise and unit levels. Maritz Research understands the need to help your managers and employees turn customer experience measurement into a sustained action plan that will deliver results.


Business Solutions Marketing Research | Maritz Research

One of the top challenges cited by CEO’s, understanding and improving the customer experience can have tremendous impact on your company’s financial success. To grow your brand, it is critical to understand how people perceive it. Your company’s brand is one of your greatest assets.