Innovative Analytix - Price and Promotion Optimization services - micro marketing

By: Innovative Analytix  09-12-2011

Using advanced data-mining tools and methodologies, Innovative Analytix analyzes data from your consumer loyalty programs and Point-of-Sale systems to help you develop targeted, profitable micro-marketing strategies for your customers.

Using advanced analytics, we will mine your data to help you answer key marketing questions:

  • How can I incorporate region-specific characteristics to optimize prices at the regional level?
  • How should I segment my customers? How many unique customer segments do I have? Which customer segments should I target with my promotions?
  • Who are my most profitable customers? How do I retain them through effective targeted promotion strategies?
  • How do I convert my unprofitable customers into profitable ones?


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