Strategies to Maximize Profitability
Pricing and Promotion are key levers in managing brands for
profitability. Innovative Analytix uses proprietary algorithms
and the latest in data-analysis techniques to:
- Optimize pricing strategy to maximize category profitability.
- Develop win-win promotional strategies between retailers
and manufacturers in order to maximize profitability from
- Determine the optimal depth and frequency of discount
for each individual SKU.
The Right Price & The Right Promotion
SKU's respond differently to various forms of promotion.
Certain products are much more responsiveness to price discounting,
while superior lifts for other SKU's can be obtained through
The key to adopting the best strategy for each SKU lies in
the ability to quantify the price and promotional responsiveness
of each individual SKU, while at the same time understanding
the impact on the entire category.
Innovative Analytix uses proprietary techniques to understand
these effects, and then uses an advanced optimization engine
to determine the optimal price and promotion strategy for
each individual SKU.
The end result is an increase in your bottom-line profitability.