Innovative Analytix - Price and Promotion Optimization services

By: Innovative Analytix  09-12-2011
Keywords: profitability, Pricing Strategy

Strategies to Maximize Profitability

Pricing and Promotion are key levers in managing brands for profitability. Innovative Analytix uses proprietary algorithms and the latest in data-analysis techniques to:

  • Optimize pricing strategy to maximize category profitability.
  • Develop win-win promotional strategies between retailers and manufacturers in order to maximize profitability from promotion budgets.
  • Determine the optimal depth and frequency of discount for each individual SKU.

The Right Price & The Right Promotion

SKU's respond differently to various forms of promotion. Certain products are much more responsiveness to price discounting, while superior lifts for other SKU's can be obtained through display activity.

The key to adopting the best strategy for each SKU lies in the ability to quantify the price and promotional responsiveness of each individual SKU, while at the same time understanding the impact on the entire category.

Innovative Analytix uses proprietary techniques to understand these effects, and then uses an advanced optimization engine to determine the optimal price and promotion strategy for each individual SKU.

The end result is an increase in your bottom-line profitability.

Keywords: Pricing Strategy, profitability,

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