Display advertising allows you to incorporate videos, images, animations or plain text on various websites that are part of the Google, Yahoo and Bing content network.
The Google, Yahoo and Bing content network comprises of hundreds of thousands of websites, news pages and blogs that are partnered with these search engines to display targeted ads. When you choose to advertise on the content network, we expand your marketing reach to targeted audiences visiting these sites every day.
While potential customers explore the web, visiting their favourite sites, the ads we build using various types of media will be featured on these sites. While customers may or may not be seeking your services/products while surfing the web, your business will definitely come to mind when they are most likely to convert.
For image and video ads, we keep your campaign fresh by constantly adding new videos/images to keep users engaged. We set effective bids/budgets, customize your ads, try different display options, incorporate split testing and regularly measure performance of your advertising campaign.
This is a vital component of an online marketing campaign, especially for national companies who offer their services country, continent or even worldwide. Display advertising has surpassed many brand awareness techniques such as billboard and television ads by allowing their media campaigns to appear on sites which are highly relevant to their products and services. In addition display advertising allows you to target your audience based on geographical locations, interests, language, and demographic criteria’s.