Toronto Search Engine Optimization SEO Web Marketing, Online Branding - creative

By: Digiflare  09-12-2011
Keywords: Marketing, Web Design, information architecture

Brand Strategy & Activation

Marketing, as we know is about gaining market share over your competitors. Building a brand strategy is more than a logo, color palette and slogan. Branding brings your competitive position and value proposition to life; it positions you as a certain “something” in the mind of your prospects and customers. Ad clutter and lack of credibility in some advertising mediums fuel us to new methods of supporting brands such as brand activation. Brand activation, is a marketing process of bringing your brand to life in the every day-to-day interaction with your target market through: the images you convey, the messages delivered on your website and promotional material and lastly a customer’s opinion of you versus your competition. Successful branding also creates “brand equity” – the amount of money that customers are willing to pay just because it’s your brand.

Interaction Design

The behavior of a web site or application as well as how users control that behavior, is of paramount importance in understanding both the user journeys and in meeting the project's objectives. We have a team of interactive design specialists that get the ball rolling, but we also involve the whole project team in the process, from initial workshops, whiteboard sketches, right through to the production of highly-detailed wireframes and functional documentation.

Information Architecture

We believe that good information architecture (IA) is the foundation of usability. At the outset of any project, we work closely with the content owners to audit the current information, create improved content hierarchies, governance model and taxonomies – streamlining the structure of content, how it's organized and how users access it. This process is vital to project success.

Web Design

Our web design expertise extends across many industries. Our experience is evident thru websites in various verticals delivered by an experienced and creative design team in house; each with their own unique ability to create intuitive, graphically appealing website designs that will effectively communicate your marketing message. We also have experience in user interface design, motion graphics, rich internet application (RIA) development, advertising banners, 3D rendering and more.

Usability Studies

Our approach to usability hinges on our passion for creating interfaces that work intuitively and beautifully. We focus on key concepts of ease, efficiency, memorability, and enjoyment in any solution we build. Digiflare applies rigorous standards at every stage of the process, from early prototypes, exploration and design concepts through to beta-phase analysis and refinement. Our goal has always been, and continues to be designing websites, desktop and mobile applications that people love to use.

Keywords: information architecture, Internet Application, Marketing, Web Design

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