Content Marketing Strategy | What is Content Marketing | Content Marketing Plan
The digital world has permeated every aspect of our daily lives, from the way we spend our time, to the way we spend our money. It has changed the way we communicate, and it has really changed the way we seek and receive information.
Businesses are recognizing this shift from offline media to online media, and realize that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
Some companies have started testing SEO, and others may be engaging in Social Media. If you are publishing content, then you may be unknowingly producing content marketing. What savvy marketers have figured out is that when these three commonly used tactics are executed together, on a consistent basis,they can produce tremendous results. This powerful combo is suitably named ‘Optimized Content Marketing’.