Keynote Speaker: Robert Buckman, MD,
Dr. Buckman is a medical oncologist and full professor at
the Princess Margaret Hospital, University of Toronto and
at the MD Anderson Cancer Center, University of Texas. He
has specialized for the last twenty years in teaching communication
skills to physicians, particularly in the area of breaking
bad news and end-of life care. Dr. Buckmans communications
strategies, C-L-A-S-S and S-P-I-K-E-S, are used and taught
all over the world. He has conducted workshops on doctor-patient
communication for the American Society of Clinical Oncology
(ASCO) and many other organizations. Together with Dr. Walter
Baile, Dr. Buckman authored a 3 disc CD ROM set entitled A
Practical Guide to Communication Skills in Cancer Care
and a 4 disc CD ROM set entitled A Practical Guide
to Communication Skills In Clinical Practice.
He also wrote the book on how to break bad news, for medical
professionals, aptly titled How to Break Bad News.
Dr. Buckman is a very popular, entertaining and effective
keynote speaker at special events such as sales meetings,
annual conferences etc. The following is a summary of his
speaking topics in the field of interpersonal communications.
Five Short Steps to Becoming a More
With Dr. Robert Buckman, you
are only five short steps away from becoming a better communicator.
He will guide you through his C-L-A-S-S approach to effective
communication. You will learn how to combine Context, Listening,
Acknowledgement, Strategy and Summary. These simple guidelines
provide you with all you need to improve your communication
Tailored to speak directly to your audience, he illustrates
each of the five steps with memorable demonstrations, anecodotes
and examples. This practical approach provides you with concrete
tools you can use the very next time you have to communicate
an important message to a group or an individual.
Dr. Buckman will often use humour to drive home his points.
Blended with his unerring sensitivity, he ensures that your
group will learn the "how" to effective communication. We
guarantee you'll walk away with tools you can immediately
How to Become an Effective Communicator
and Still Stay Stupid
It's Monty Python meets cutting-edge
communications theory. Based on his practical in-depth five-step
protocol for effective communication, this lighter take on
communications delivers rock-solid practical tips.
Dr. Buckman tells a series of anecdotes and stories that
illustrate the major pitfalls of poor communication. You can
guarantee your audience a hilarious hour while they learn
the importance of setting, communication skills, acknowledgement,
negotiation and summary to effective communication. Learning
wasn't meant to be this much fun.
An ideal presentation for a luncheon address or for after
dinner, few others can combine Dr. Buckman's hilarious style
with his invaluable insights into processes that determine
your success in everyday life.
I Don't Know What to Say - How to Help
& Support Someone Who is Dying
We all feel uncomfortable
talking about the subject of dying - and the feeling of awkwardness
frequently makes it very difficult for us to talk to a friend
or family member who is dying. This talk will explain why
that is - and show you many simple steps and tips that you
can use to overcome the difficulties.
Based on his book of the same title, Dr. Buckman's approach
to this difficult topic is full of common sense and sound,
basic principles. In particular, he will explain how the emotions
that arise during the conversation can be identified and acknowledged,
and how - once you understand the basic principles of emotion-handling
- you can rapidly become a more effective and supportive friend.
By the end of the talk, you will be able to understand why
it is that conversation often feels so difficult, and, after
illustrations of the techniques and strategies that can be
used to overcome those difficulties, you will find that you
are better able to listen effectively and offer support. There
will be plenty of time for questions and comments as well
- so that you can discuss some of the situations you have
found most difficult.
A Practical Guide to Communication
Skills in End-of-Life Care
End-of-life care is often
fraught with difficulties - many of them arising from difficulties
in communication with the patient who is dying and their friends
and family members. Although there have been considerable
improvements in many aspects of end-of-life care and symptom
management, the techniques of communication still lag behind
other practical skills taught to medical students and physicians.
Based on research, teaching and publications over the last
decade, the strategies and techniques discussed and illustrated
in this presentation are firmly based on research findings
and have been found to be of practical value in clinical medicine.
ESPECIALLY FOR THOSE IN THE PHARAMACEUTICAL INDUSTRY..
"WHY WON'T THOSE DOCTORS TALK TO
"HOW TO WIN FRIENDS & INFLUENCE PEOPLE"
In today's atmosphere, most doctors are acutely aware of
financial restrictions and cutbacks, but also aware of the
political and ethical minefield that surrounds collaborations
between medicine and the pharmaceutical industry. To put it
mildly, most doctors are conflicted - they would like help
(of many kinds) in their academic and research endeavours,
yet are worried that assistance from the pharmaceutical industry
might in some way invalidate their results. In this talk,
you will learn (from published data) how doctors view discussions
with the pharmaceutical industry - and there will be a review
of some of the recent ethical and political controversies.
In addition - perhaps not unexpectedly - there will be some
lighter moments! This talk will really help you strategize
and align your potential roles - and that will help you open
discussions. Sometimes the problem isn't simply which door
to knock on, but how to knock.
What you will learn from this talk are not tricks or scripts,
but genuine communication strategies that strengthen the bond
between you and the other person. As so many audiences have
said after this talk, "this stuff really works".