Marketing with Lotus Notes CRM

By: Canberra-packard Canada  09-12-2011
Keywords: Marketing Plans, Campaign Management, Management Process

There's an old saying: "I'm wasting half of my marketing budget, I just don't know which half."

With Ardexus MODE, you can automate marketing processes, track leads, ensure 100% lead follow-up, and determine which marketing events are successful, so you can target your greatest sources of new business, and make the most of your entire marketing budget.

Gauge whether your marketing events are ultimately leading your organization to closing more deals. Your planned marketing events can be logged, and tied to individual leads. Ardexus MODE can then help you track these leads so that you can determine the effectiveness of the marketing event.

Never lose another valuable lead again. Track your leads through the entire sales process, whether it is a newly created lead, a qualified lead, or an opportunity. Leads can be tracked by criteria such as account, priority, territory or region.

Follow up with 100% of your leads. All leads stored in Ardexus MODE can easily be tracked, and leads that have not been followed-up can be flagged for review.

Your contacts are your goldmine. To get optimal results from your marketing efforts, you need to reach out to all of the right people at the right time. With the unique Contact Miner feature, your team can quickly search through all of their contacts for those who meet the criteria you set.

Stay up to date with your Marketing team’s goals, progress and results. Build complex marketing plans and have the entire campaign management process tracked from one central location.

With Ardexus MODE, leads can be automatically routed to manufacturer’s representatives, VARs or sales agents. Regional sales managers can easily manage their distribution channels using Ardexus MODE.

Ardexus MODE is a native Lotus Notes application, and requires very little in the way of IT resources for adoption into a Lotus Notes environment. Take advantage of the native replication functionality and offline capabilities of Lotus Notes.

Keywords: Campaign Management, Complex Marketing, Management Process, Marketing Events, Marketing Plans,

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