When your goal is to get your message opened, read, and to elicit action from your audience; we know what the magic combination of services are that you’ll need to achieve that goal.
First you’ll need to get your message delivered so that it can be read. We improve delivery rates using the following services
- Junk Mail Service Monitoring – We monitor thousands of junk mail responder services to let you know if your message is ending up in the junk mail box of your audience
- Content Advisory Services – We audit your message to detect trigger words and problematic structure in the content of your message. This service can cut down on the triggering of automated spam protection systems.
Second you’ll need to get your message read. The quality of the package your message arrives in helps your audience determine if they want to open your message.
We improve the opening rates by:
- Conducting Subject Line Testing – Determine the best subject line to use by testing multiple subject lines at the same time. The open rate reports will help you to understand which are working and which are not.
Finally, you’ll want to improve your response rates. We’ll help you to improve the call to action by:
- Implementing Tracking Mechanisms – We will determine if your message is delivered, opened, and if your call to action was effective by using tracking tools inside your message. The results of each test will help you determine your campaign’s effectiveness and make the appropriate modifications.
- Including Multimedia – Use of multimedia in your message stimulates your audience , and provides more then one method for your message to be transferred.