Ad Dynamics – Market Intelligence Services

By: Market Track  09-12-2011
Keywords: Promotions, Ad Tracking, Promotional Activity

It all starts with the data. High-quality data, in turn, requires appropriate geographic coverage and deep granularity of the meta data. The market is becoming more competitive, more targeted and more complex. If you don’t have a robust and comprehensive coverage panel, you may miss competitive moves and ideas being tested in select markets.

To accomplish this, Ad Dynamics covers 1500 retailers in more than 200 geographic markets. In addition to all major print sources, online and opt-in e-mails are also being tracked for most major retailers.

To ensure you keep abreast of market dynamics, analysis must be compiled with the right meta data to uncover important trends. This includes various pricing and offer fields, pack sizes, related promotional offers, granular detail descriptions, etc. This data must also be configured to align with your category and product hierarchies for effective alignment to POS and other important information.

Markets continue to evolve and change their promotional patterns as demographics shift. One such emerging trend is the Hispanic consumer. With the ever increasing competitive landscape, the need to understand this segment has clearly increased. Ad Dynamics provides ad tracking of Hispanic-targeted promotions to keep clients abreast of the unique promotions targeting this growing shopper segment.

At Ad Dynamics, we stand behind our data. We focus on quality assurance, timely collection of the promotional mediums and effective data structure. You need the information to be accurate, timely and useable with other data sources.

Welcome to the next level of market intelligence.

FeatureVision®

Ad Dynamics’ proprietary Web-based SaaS promotional and competitive analysis tool is an intuitive application with a vast array of report formats that places this essential information at your fingertips.

Our comprehensive report offerings are easily customized to a user's individual category, geography and retailer of interest, and enable over 1,500 options to display share of voice, ad schedules, trending, detailed pricing, retailer comparisons and market versions. Any of these reports can be set up as subscriptions and automatically e-mailed to desired recipients. No other company provides the resources to comprehensively track promotional activity so thoroughly or so easily.

Keywords: Ad Tracking, Promotional Activity, Promotions

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