Ad Dynamics – Market Intelligence – Analytics

By: Market Track  09-12-2011

There is an abundance of data within every organization. Organizing and structuring the data is the difficult challenge that requires the largest investment of time and effort. Turning this data and information into insight may require tools that facilitate multi-dimensional analysis of causal data. Ad Dynamics’ Advanced Analytics delivers this capability through an advanced Business Intelligence toolset and experienced business analysts, which allows clients to quickly dissect causal factors in great detail and link this with key information from other data sources.

Solutions in Advanced Analytics can be configured and made directly available to your team or outsourced to Ad Dynamics for production and delivery to your team.

Need help on where to start? Wondering if there is an easy way to get to the answers you need? Ad Dynamics clients are able to leverage cross-industry best practices to increase their knowledge, share in best-of-breed processes and reduce the time it takes to get to the insights that will make a difference.

Solutions in Advanced Analytics include:

  • Category Analysis
  • Post-Event Analysis
  • Strategic Pricing Analysis
  • Ad Planning
  • MAP and Other Price Monitoring Alerts

In addition to accessing  world class Business Intelligence tools and analysts, the Advanced Analytics solutions provide access to the complete Ad Dynamics database—the most comprehensive promotional ad database in the world.

Other products and services from Market Track


Ad Dynamics – Market Intelligence Services

Our comprehensive report offerings are easily customized to a user's individual category, geography and retailer of interest, and enable over 1,500 options to display share of voice, ad schedules, trending, detailed pricing, retailer comparisons and market versions.


Ad Dynamics – Market Intelligence – Our Solutions

Once these are understood, we tailor solutions that leverage our extensive market intelligence, proprietary ad tracking methodology, technology, Business Intelligence and expert analysis through one or more of the following services. This solution takes the form of our research Ad Dynamics Perspective™, Research Notes and Points of View, but also includes project analysis commissioned by clients to investigate unclear market trends or anomalies.


Ad Dynamics – Market Intelligence – Research

These services include outsourced monthly and/or quarterly client-directed analyses utilizing Ad Dynamics’ high-quality granular data, dedicated research analysts and sophisticated Business Intelligence toolsets. In addition, our clients benefit from our thought leadership resources, including our Ad Dynamics Perspectives™, Research Notes and Point of View.