CDS Global’s fulfillment system was designed using relational database technology, thus providing you with unlimited storage for subscriber files, demographics and history records. And by offering a single view of your audience, you can store information above and beyond traditional demographics files, giving you the historical information you need to manage your audience and provide trending analysis to advertisers. And our flexible architecture allows you to utilize table-controlled decision points to adjust your business rules or marketing plans when needed.
Additionally, we add value to your business by giving you speed and accuracy in your fulfillment processing, no matter what circulation model you are using. We work with you to manage your audience and potential advertiser data, enabling you to add to your business capabilities and expand your reach.