In stategical partnership with Spotzer E.V. (based in the Netherlands) we are selling low cost video products to our customers in all of our markets. Video enables our customers to present their businesses to their potential clients in an engaging, professionally produced 30-45 second clip. Video strenghtens our offering, makes our IYP platform more attractive for users and improves the perceived value of our packages significantly. We have already sold thousands of videos and expect that growth to continue in the years to come.
Another important success factor for our video offering and differentiator from other players in the market is our exensive focus on search enginge optimization. Together with Spotzer we optimized video metadata and distribute videos on a mulititude of sharing sites so that videos can be indexed by search engines and subsequently returned in results. Video is seen as very relevant content by search engines, they usually crawl and index new videos within hours and our SEO'd videos often take top spots in the result list (resulting in free SEO traffic for our IYP properties).