Customers for Life!
The web is an incredibly social place and it seems like every day there is another platform (or buzz word) to connect with your current and potential customers. Twitter, Android, Flickr, Foursquare..and of course the 'old' standbys Facebook, Linkedin, etc. The key is to ensure that each of your customer touchpoints is relevant to the receiver and consistent with your brand. This will build positive customer experiences leading to increased loyalty and even brand evangelists.
Social Media isn't just a gimmick or fad. It's not going away. It presents new and exciting opportunities for brands to
better understand and connect with their customers online. At Avatar, we cut through the hype to help our clients develop their social media marketing strategy and build their social brand presence.
But it's not all about social websites. The interactive world is going mobile and the relationship people share with their mobile phones is very personal - it's a relationship they don’t have with any other medium. As long as brands adhere to the principles of good relationship marketing and respect the end users' wants and needs, mobile has the potential to create a real-time loyalty that no other channel can provide. 'Going Mobile' with Avatar can encompass anything from a simple mobile-friendly version of your company website, to mobile-enriched marketing campaigns (via SMS, mobile apps, etc), to complete cross-platform, location-aware applications.