Screen printing is in fact the foundation of Primetime Marketing's existence.
Beginning as a small 2-person screen printing shop in the late '80's, Primetime
Marketing (then only known as Saxby Screenprint Inc.) now enjoys the
productivity of 4 screen printing presses and the capacity to handle tens of
thousands of prints per month.
Screen printing is the printing of ink directly on a garment, binder, or other
printable item. Primetime specifically specializes in the screen printing of
textiles and apparel. Pricing is based on the number of colours in the design,
and the number of items being printed.
Things most often printed: T-shirts, sweatshirts, girly-T's, shorts, sweat
pants, bags, binders, etc.
Things usually not printed on: thermal fleece, jackets, golf shirts, dress
shirts, hats, sweaters, etc.
Myth: ".. screen printing will crack and fall off of the shirt.."
Truth: The plastisol ink Primetime uses for screen printing should in fact
outlive the garment itself in most cases. When properly cured (dried), the
ink polymerizes to become solidified plastic bonded to the garment. So
long as proper washing instructions (per the garments label) are followed,
there should be no problems with the print cracking, dissolving, or peeling.
Embroidery is the stitching of a logo or design directly into the fabric of a
garment or textile. Pricing is based on the number of stitches in a design
(affected by surface area, and detail/complexity of the design), and on the
number of items being embroidered.
Primetime Marketing is well-equipped for high-capacity embroidery with multiple
embroidery machines, some incorporating multiple heads and the ability to
embroider the same design on multiple garments at the same time. This process
is performed both in-house and at the manufacturer level, depending on which
scenario will offer the client the best value and quality in the end product.
Things most often embroidered: golf shirts, dress shirts, hats, jackets,
hoodies, warm-ups, etc.
Things usually not embroidered: T-shirts, girly-T's, running shorts, mesh
Myth: ".. custom-embroidery is super-expensive.."
Truth: We can produce custom-embroidered golf shirts for under $17.00 each, at
only 36 pieces. That includes the golf shirt, and the embroidery of up to 6500
Twill applique is the application (via sewing or embroidery) of twill fabric
letters or logos directly onto the garment.
This is the most expensive method of decorating a garment, although often also
carries with it the highest perception of value.
Most commonly, twill lettering is used on varsity basketball jerseys, rugby
jerseys, and hoodies. Twill is priced by the number of letters per design, the
number of colours per design, and the number of garments being customized.
Twill applique is a very specialized service, and may require added production
time. However, the final product always leaves the client smiling, and is worth
the money and the wait.
There are many methods of customizing the vast array of products which are
available through Primetime Marketing. Given all the different media (plastic,
steel, wood, vinyl, cloth, etc), shapes (flat, round, spherical, etc), and
effects (raised, debossed, engraved, etched, printed, embroidered, heat-sealed,
hot-stamped, etc) it would be impossible for a single company to customize
absolutely everything in-house.
This is when industry knowledge becomes especially important. Communicating
with each manufacturer about all of these various means of customizing, on all
of the various media and products that are available that's what we do every day. And mak ing it as simple as possible for you to get your logo on the items you want is our goal.
If you have any questions about any of the processes involved in producing your
self-promotional items, we encourage you to ask them and learn more about our
industry and what we do. And if we don't have the answer for you, we'll be
happy to learn it and pass it on.