If your organization has successfully engaged mobile users and you have a function or product that you feel should be available to a user in an environment specifically for their device, then a mobile web application might be your best bet.
A mobile application is a custom piece of software, designed specifically for the device of your choice. The experience is customized for the iPhone, iPad, Blackberry or Android user, and is downloaded from an application store or directly from a website. Some examples of mobile web application usage includes content and news delivery, calculations, product information and instruction, mapping or location and social connections.
A mobile application can provide a very rich user experience, especially since they are designed specifically for certain devices. It is an excellent opportunity for an organization to promote a product or service to the mobile user. Do you have a product or service that mobile users could access on their device? Would it increase sales or add value to their relationship with your organization? SpeakFeel can assist you with making your mobile application idea a reality.