San Clemente, California (November 15, 2011) — After 40 years of documenting fun and fresh on the slopes, POWDER magazine will celebrate its 40th Anniversary with a massive party in Sun Valley, Idaho, December 9-11 2011.
To coincide with the launch of the commemorative 40th Anniversary issue, POWDER will return to its birthplace in the historic ski town of Sun Valley. Founded in 1972 by brothers Dave and Jake Moe, the magazine remains true to its mission of recording “the portfolio of the other ski experience,” the subtitle of the first-ever issue.
Now, POWDER invites you—the reader and powder skier—to rejoice in ski history with the personalities that have shaped the sport, from professional skiers, photographers, writers, filmers, past editors, and more.
“In the words of Bill Medley and Jennifer Warnes, ‘I’ve had the time of my life… and I owe it all to you,’” says POWDER Editor Derek Taylor. “We’re partying in Sun Valley to celebrate POWDER the life-changing experience POWDER magazine has been for so many over the last four decades, and you really should be there. Clothing optional.”
Starting on Friday, December 9, the anniversary weekend kicks off with the Powder Prom at the Limelight Ballroom. A prom king and queen will be crowned based on dress and overall performance, winning a head-to-toe outerwear setup from Eddie Bauer First Ascent and a dream day of heli skiing with Sun Valley Heli Ski. Tickets are $20 and can be purchased here. Ticket sale proceeds will go to the Sun Valley Ski and Snowboard Education Fund. Must be 18 years old or older to gain admittance.
Saturday will feature a hot dog contest and plenty of Sun Valley shredding. Later in the evening, the contemporary 8,000-square-foot Ochi Gallery will showcase 75 POWDER covers over the years, several of which will be available for live auction to raise money for the non-profit Sun Valley Ski Education Foundation. The day will close out at the Powder Party.
Sun Valley is offering special lodging and lift ticket deals for the weekend, with deals starting as low as $79 for lodging, lunch, lift ticket and a $20 gift card.
For 40 years, POWDER, The Skier’s Magazine, has been produced by and for those who embrace skiing, and is developed through a collective love of two things: good skiing and good magazines. Since it’s inception in 1972, the strength of the POWDER title has been based on authenticity, experience, and respect for its readers—the most passionate, dedicated, and loyal in the sport. POWDER is part of Source Interlink Media’s Grind Media that reaches more than 10 million active sports enthusiasts through an integrated network of magazines, online properties, events and television programming. For more information, please visit www.powder.com.
About Sun Valley
Sun Valley was North America’s first snowsports resort and remains the continent’s finest-75 years later. A new Snow Park Technologies terrain park on Dollar Mountain and updated Superpipe complement the steep, world-class terrain on Bald Mountain that put Sun Valley on the map. Get here via daily direct flights from Seattle, L.A., and Salt Lake City as well as daily bus shuttles from Boise. If you’ve never been to Sun Valley, it’s time to hit the destination that started it all. If you’re already a Sun Valley fan, we apologize for just telling every POWDER reader to come visit.
About Sun Valley Ski Education Foundation
We are a year-round, non-profit ski education foundation (with 501(c)3 status since 1966), which provides ski and snowboard training and competition opportunities for 500 local young athletes every year. In the past ten years, we have added elite-level teams in our four disciplines: alpine, freestyle, cross-country and snowboard. In 2010, three of our athletes qualified for the Vancouver Winter Olympics. Our goal for 2014 is to send six athletes to Sochi, Russia. We build strong minds, strong bodies and strong futures through winter sports. More importantly, we have helped an innumerable number of athletes become skiing aficionados for life. Not only are the alumni of the ski foundation some of the best skiers on any mountain, anywhere, they set the bar high in all facets of life including family, work and community. Some of our alums include Reggie and Zach Crist, Lynsey Dyer, Langely McNeal, Picabo Street, Kristin Cooper, Drew Stoecklein, Griffin Post, Lexi DuPont, Graham Watanabe, Kaitlyn Farrington, Morgan Arritola and Simi Hamilton.
About Ochi Gallery
Denis Ochi opened Ochi Gallery in 1974. Since then, the gallery has assumed several locations in Boise and Sun Valley, Idaho. In its current spaces located in the light industrial area of Ketchum since the mid-1990s and in the Colonnade Building downtown since February 2010, Ochi Gallery has represented the work of both contemporary masters and emerging artists.
Reaching more than 10 million enthusiasts, Source Interlink Media’s Grind Media is the dominant force in the action sports and adventure sports arenas. In addition to publishing leading lifestyle publications such as Surfer, Surfing, Snowboarder, Skateboarder, Bike, Paved, POWDER, ATV Rider, Dirt Rider, Canoe & Kayak and SUP Magazine, Grind Media delivers a cutting-edge network of online properties such as Fantasy Surfer, events and television programming. For more information, please visit .
About Source Interlink Media, L.L.C.
Source Interlink Media, LLC, a subsidiary of Source Interlink Companies, Inc. is the premier source of special interest media in the United States. With more than 70 targeted publications, 90 websites, 800 branded products, 65+events, and TV and radio programs, SIM is the largest provider of content to enthusiast communities interested in automotive, action sports, marine and other niche activities. The division’s strategy is to wholly focus on targeted audiences by leveraging and expanding upon its core market-leading brands through a multiplatform media approach.