Search Engine Marketing | SEO Consulting Company in Canada Toronto - Paid Placement

By: Sws Emarketing  09-12-2011
Keywords: search engine, Search Engine Marketing

Pay-per-click (PPC) advertising, also called paid placement or paid inclusion, is the fastest and easiest way to drive traffic to a website. Even with the best SEO techniques, organic traffic takes time to build. PPC, on the other hand, garners traffic almost immediately, and it also allows you to test various copy and page layouts for optimal click-through results. Perhaps best of all, PPC makes it easy to track your ROI, so even when you begin to rank organically, there’s no reason not to continue your PPC campaign.

With over a decade of search engine marketing experience, SWS eMarketing provides a full spectrum of paid inclusion services, from keyword research to ad preparation to campaign setup, maintenance, and reporting. We can also assist with testing procedures to help you find the best page layout, text, and features to convert visitors.

SWS eMarketing can add PPC to your existing site or create a new site with PPC included. Either way, you’ll see results almost instantly.

Keywords: search engine, Search Engine Marketing

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Search Engine Marketing | SEO Consulting Company in Canada Toronto - Online Software

CRM software makes it easier to track, organize, and access customer information across the entire company, decreasing communication gaps and improving overall service. SWS eMarketing can design a custom online CRM solution to make managing relationships with your current and potential customers quick and easy. Putting CRM software online improves the process even further by eliminating the need for installation on individual computers.


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SWS eMarketing has consistently helped clients obtain top rankings through thorough keyword research, effective on-site optimization (SEO copywriting, metadata), and valuable link-building. In direct consultation with you, the client, we plan, implement, and track a comprehensive optimization plan to keep your site visible in all the top search engines.