Local Search

By: Direct Access Digital  03-11-2014
Keywords: Google Places, Local Listings, Google My Business,

Local search is an ever expanding niche within search marketing whereby the focus is squarely placed on a business ranking well locally and on mobile devices. To be successful and rank well locally a business has a few options available to them, starting with claiming a Google Places for Business listing which will allow businesses to show up on a Google Maps search. Followed up with a locally optimized keyword strategy and well tailored local content. Lastly a business can work local paid search into their advertising mix to gain an immediate boost in local presence. Local Search Services 1. Local Listing Creation: We create your Google Places for Business Profile with all the key information a customers needs such as opening hours, accepted payment types, accurate address and contact information, images, and much more. 2. Local Search Campaign Management: Utilizing our proprietary local search platform we help business connect with potential customers at the moment they are searching for your services or products. 3. Keyword Optimization: We work with you to identify keywords that are critical to your business success and use that information as a basis to build out a list of local friendly terms that will help your business rank well and get noticed locally. 4. Customized Content Creation: We work to develop local keyword focused and relevant content. We focus on what is happening in and around your business to create engaging content for new and returning customers. 5. Reporting and Analysis: We provide frequent reports based on your local paid and organic search performance, focusing on key performance indicators that are important to a local business.

Keywords: Google My Business, Google Places, local citations, Local Listings,

Other products and services from Direct Access Digital


Social Media

Social Media Marketing (SMM) is one of the fastest growing forms of internet marketing that incorporates social media to achieve a branding goal or to increase awareness of the business to drive profitability.


Conversion Optimization

At Direct Access Digital, we utilize the best of both worlds. With a highly skilled design team and equally knowledgeable SEO team, we can turn over more conversions on your website then ever before.


Creative Services

Design services are a crucial component in any digital marketing campaign. Visually impactful messaging and graphics will increase your ability to generate new leads and attract visitors.


Analysis & Reporting

To have success in a marketing campaign you need to know how to measure your return on investment. Analytics and Reporting make it possible to assess what is working and what is not working and assist in refining your marketing efforts.


Search Engine Optimization (SEO)

Getting the absolute most out of your online presence is a holistic endeavour. Every online mention has at least an indirect impact on the quality of your overall search engine scores.



Retargeting keeps track of the high-value potential customers who have already visited your webpage. Retargeting works by inserting a “cookie” into the browser of the potential customer who has visited your website.


Display Advertising

Online display advertising is an effective outbound marketing strategy to enhance your company’s online presence. Display will help grow your business by generating awareness, increasing sales and driving customer loyalty.


Pay-Per-Click Ads

We turn to major search engines including Google ( and their partner websites) Bing, and Yahoo to find information on