Automotive Marketing | Automotive Loyalty Marketing

By: Automotive Loyalty Marketing  09-12-2011
Keywords: Marketing, Direct Mail, Traditional Advertising


et’s face it, the market is getting tougher and tougher. What if there was a sure fire way to put up a great month and claw back some of the ground you’ve lost already this year? The

is just that. It’s a powerful adrenaline injection in the sales department. It has a similar over the top effect of 


(which few things do!), so suffice it to say, you will get more than your moneys worth with this event, and gather some awesome business intelligence along the way!

2 Options: Retention or Conquest?


Out of this world results and cutting edge technology makes this, hands down the slickest way to market to your client base. Just like the staffed event, we help you pare down your database so it has just the low hanging fruit, then we send a personalized letter to each client. The letter is simple but brilliant. The client is then directed to a dedicated website where they enter a generated promo code. What happens next is nothing short of amazing!!


Keeping in mind that the Retention method has a much higher conversion rate, this marketing approach is a great alternative to traditional print, radio or direct mail campaigns. Using the same fundamental strategy as the Retention version this sale is highly cost effective and far more measurable than the aforementioned marketing approaches. This sale will fast become a staple of your monthly spend once you see the results!

An Evolved Marketing Approach

A Success Trinity in Vehicle Marketing

The List

The Offer

The C.T.A.

Next in the Trinity is the part most advertising just plain misses. Traditional advertising is ruthlessly ineffective in quantifying an R.O.I., and even worst at getting people in motion. The Call to Action (C.T.A.) is basically the “Close”. This method of marketing is not only highly measurable, in regards to your profitability, it also moves every client through a process and doesn’t forget to close at the end. The Call to Action in this Sale is strong, and gets you the highly qualified leads you need to make deals … and money!

The average company has a 60% – 70% probability of a successful sale to active customers; a 20% – 40% probability of a sale to lost customers; but only a 5-20% probability of a sale to prospects.

- Griffin and Lowenstein -

An Evolved Marketing Approach

Keywords: Direct Mail, Marketing, Traditional Advertising

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Other products and services from Automotive Loyalty Marketing


Auto Sales Events | Private Sales

Investing in an Auto Sales Event is an opportunity to increase your sales volume dramatically – often the equivalent of a week’s worth of sales in one day – while providing an intimate and exclusive event for your loyal customers, as well as those you haven’t seen in awhile. Dealerships rarely see the value in targeting their existing customer base as an ongoing source of repeat business.


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The information collected upon registration and subsequent activity at your dealership helps you to better plan your marketing initiatives, and improve your ability to target key customers, send service reminders, or measure the success of your automotive marketing campaigns.


Auto Loyalty Cards | Auto Sales Events

The “loyalty effect,” as described by loyalty guru Frederick Reichheld: “Loyalty is a powerful profit generator because loyal customers tend to spend more, refer others and cost less to serve. Reichheld, author of The Loyalty Effect and Loyalty Rules, found that loyalty leaders grow,on average, more than twice as fast as the industry average across a wide variety of industries.


Auto Lease Retention Consulting and Lease Renewal Training

It is important to ensure that you have processes in place to turn the highest possible percentage of returning lease customers back into a new vehicle. We can help with both your in house wholesale leases, as well as your manufacturer retail leases. A thousand walk around techniques and even more ways to lay out a radio or newspaper ad. We have a proven system of helping your retention rates sky-rocket.