All businesses need a professional online presence today. Customers expect it, and you only have a few seconds to grab their attention and give them a reason to stay on your site. An attractive design, easy to use navigation, and great content will keep visitor's on your site, and bring them back again and again. The longer a visitor stays on your site, and the more enjoyable their experience, the more pages they'll visit, and the more likely they are to make a purchase, or contact you for more information.
The majority of site visitors are not ready to make a purchase now; they are making comparisons and educating themselves about the different competitors offerings. You need to convince them that you can provide the best solution for them, and your website must convey that message.
Website Design Goals
Every website design must start with the goals that you want to achieve. A website that is focused on achieving goals will be much more successful than one designed because ‘our competitor has a website so we need a website.’
All our sites are designed to capture the visitor’s attention, promote your products and services in a way that fulfills some customer need, and entice them to take some action on your site. The goal of the site could be to have visitors fill in a free estimate form or download a free eBook to get contact information for a follow up sales call, to purchase a product directly from the site, or sign up for a seminar.
The longer a visitor stays on your website the more likely they are to fulfill one or more of these goals. A professionally designed website by WebFire Designs will:
be visually appealing
keep customers on your site and drive conversions
convey your marketing message
enhance your company image
be search engine friendly
rank high in the search engine results pages (SERPS) for your chosen keywords
be easy to navigate
be useful to your customers
WebFire Designs will complete your web design project on time and on budget. Whether it's a small site of just a few pages, or dozens of pages, we will design a website for you that's unique, meets your needs, and the needs of your customers.
Common Web Design Questions
What about the content, graphics and pictures - do you provide those?
We would prefer it if you provide the photographs and content for your site. After all, no one knows your business better than you.
That being said, we can guide you and assist you on where to find photographs, or select them for you if you prefer. There are many sources for royalty free stock images available on the web at low cost, that may meet your needs. Alternatively, you may need to hire a professional photographer if your needs are more specific, and if you are located in Brantford, we can recommend a photographer for you.
We can also help you develop the content for your site. There are things that must be considered when optimizing the site for search engines to rank your site. We will guide you on how to structure the content and what content to be sure to include, ensuring the highest search engine rankings possible.
If writing is not your strength, and let's face it, we can't all be good at everything, we can write your content for you.
What’s included in your web design services?
First thing we need to know is what type of site you are looking for and what your goals are for the site. To do this we conduct an initial consultation to determine what it is you’re looking for and how we can best meet your needs.
We then develop a number of draft versions of your site and get feedback from you on the sites look and functionality. We use that feedback to edit and fine tune the site until we have a final version of the design.
All sites designed by WebFire are optimized for indexing in the major search engines. We then code the design for the web and thoroughly test if for correctness of display and functionality. You then give final approval for the finished product and we deploy it to the web.
Where do I start?