Soft Bait | Berkley Fishing

By: Berkley Fishing  09-12-2011
Keywords: Baits

Gulp! Alive! is the next generation in Gulp! technology. To fish it looks alive, feels alive and tastes alive! Gulp! Alive! baits are natural shapes, and used bait may be returned to the bucket for recharging. Larger, longer Gulp! shapes are now available in Gulp! Alive! in wide-mouth, tip-resistant oval buckets.

Keywords: Baits

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Products | Berkley Fishing

Our professional anglers are testing those new products in the field under the toughest conditions, and most importantly, anglers like you continue to offer feedback on what you need to give you that extra edge. Our scientists are constantly developing new line formulas and pushing the technological envelop to bring you the very best fishing lines made.


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Cast farther and feel everything with the ultimate spinning reel line. Zero Memory virtually eliminates line tangles.


Hard Bait | Berkley Fishing

Designed with input from top bass professionals, Berkley Jigs offer the best features in a flippin', finesse and football jig for all conditions and waters. The unique conical design bait keeper grips any type or style of trailer close to the head, and is especially effective with Berkley Gulp!, Gulp. Each package contains PowerBait trailers, an extra silicone skirt and tips from the Pro's inside.


Line | Berkley Fishing

Since fluorocarbons do not absorb water, they also maintain their original strength and abrasion resistance. Also monofilament in structure, these lines are made with PVDF, commonly known as fluorocarbon. These lines are higher priced than nylon monofilaments, and require greater care in knot tying. The popularity of fluorocarbon is largely due to these lines being invisible to fish. Fluorocarbon lines are fast sinking due to higher density.