Gone are the days when a human being could go through a monthly SEO cycle: analysis, implementation of recommendations, reporting, repeat. The practice of SEO is shifting and gShift is setting the pace with web presence optimization.
Search engines change their algorithms daily, competitors are tweaking their content regularly, and social signals are becoming more important than ever. But the fact is that SEO is the #1 lead conversion tactic and everyone looks at the organic side of search. Your business needs to be there.
Businesses must have daily insight into their SEO campaigns and web presence footprint. Non-technical people deserve control.
See the elements on a web page that WPO recommends changing in order to rank higher. Track those changes on the Web Presence Graph.