Tradition is a sneaker and clothing boutique in Westlake Village and Ventura, CA that was founded by Jason Gaines and Andrew Kline back in 2006. We were able to catch up with Andrew after our packed house TLFI Pop Up Shop at the Westlake Village store and get some quick Q&A. Enjoy:
What’s the story behind Tradition?
We opened Tradition almost 5 years ago. Basically we wanted to introduce the Los Angeles or New York boutique experience to the suburbs. Jason and I were both previously buyers and manager at Fred Segal… I had always dreamed of opening my own store, and we put our heads together and made it a reality. We carry streetwear mainstays such as The Hundreds, Akomplice, Black Scale, Diamond, and Crooks and Castles while still focusing on smaller independent brands such as Bloodbath, Teruo Artistry, The Forrest Lab, and more. We’ve done very well with our own Tradition brand as well.
Who is your typical customer?
Our customer ranges from your average high school and college kids to your favorite rapper or professional athlete. We have a very diverse clientele, all united by their search for the newest and coolest!
How’s the shop doing?
The economy is a motherfucker, but we are doing the best that we can to push through these tough times. Business could always be better, but at the same time it could also be worse!
Do you have any interesting shoplifting stories?
We have only had a few shoplifting incidents… A kid once stole a shirt from us and his friends ratted him out. They gave us his name and cell phone number and we asked him to return the shirt. He said no, so they police showed up to his house and took him to jail! Once stories like that get out kids are too scared to steal from you!
We busted another kid on Facebook, and he returned the stolen shirt crying!
What about your music connections, from being in a band (Strife) to working with people in the industry…
I have played in Strife for over 20 years… I think the DIY ethic of playing in a hardcore band is really reflected in Tradition as well. We really support music and the arts, and have done collaborations and shows with such artists as DJ Muggs, Raekown, Fashawn, GBC, Strong Arm Steady, Self Scientific, Hawdwerk & Jansport J, Young De, Planet Asia, El Prez, and many more.