Consumers are increasingly aware of the ingredients used to create their favorite foods. More informative food labeling provides greater nutritional insights which often impact purchase decisions. Easy online access to a wealth of food and nutritional information further empowers consumers to do comparative shopping before purchasing. Consumers want to feel assured that they've made the best choice possible before arriving at the checkout stand.
As a premier source of specialty vegetable oils for North America, Oilseeds monitors consumer eating and health trends. Our proactive efforts help to ensure that food processors and manufacturers have ready access to the specialty vegetable oils they need to satisfy consumer taste trends. The ability to quickly respond to consumer demands helps reinforce brand innovation and drives first-to-market sales opportunities that can both reinforce and build brand loyalty.