Driving Qualified Leads to Your Website
Search Engine Optimization and Marketing
Search engines, like Google or MSN Search offer two types of search results: 1) natural rankings, (Search Engine Optimization, SEO) ; 2) paid listings, (Search Engine Marketing). When a user enters a key word or phrase into a search engine, it generates results for both the natural rankings and the paid listings. Atlantic Webfitters can execute a plan to position your message at, or near, the top of the natural rankings through SEO and at the top of the paid listings through Search Engine Marketing. Maximum Natural Ranking is Built In To The CMS WebPortal Software
CMS WebPortal software allows you to populate every single page in your website with key words and phrases that will be scoured by the search engines and bring the visitor directly to the page they want. In effect, each page looks like a “separate website” to the search engines. Using paid listings, your message appears for interested prospects on the first page of the search results, and you only pay for those who actually click on your advertisement. As an advertiser, you agree to pay for people who click on your message. This fee, known as Pay Per Click and Cost Per Click,(CPC), is determined by bidding against your competitors to have your ad placed atop the paid listings. Cost Per Click rates can range from a few cents to fifty dollars per click for highly competitive terms.
Identify The Most Profitable Key Words and Phrases
Atlantic Webfitters will identify what key words are generating the most traffic now. With this listing, and the knowledge of your product or service we will develop a target list of key phrases which will drive the maximum volume of traffic to your website at the lowest possible cost.
Performance Based Budget Control
The more your product or service is worth, the more you could pay for a qualified lead. Regardless of the amount of traffic for key words or phrases, Atlantic Webfitters will help you establish the right budget. The CMS WebPortal software will keep track of who comes, to where and if they actually buy! The program will be actively monitored, and adjusted over time based on the most profitable key words and phrases for driving qualified traffic to your site.