UX Design, Web Copywriting and User-Testing in Halifax
User Experience Design
Writing for the web is completely different than writing for any other medium. A common mistake a lot of clients make is jumping to write their own copy for a site…which, while it would probably be an excellent read in a report or a magazine article, may not compel an online user to stick around. Our trained copywriters have experience writing specifically for the web and can craft compelling messages tailored just for the online experience.
The best way to make sure your site is performing the way you want it is to have it tested by real people – not us, not you, and not experts, but your typical web user. We have real users go through websites to make sure they’re easy to navigate, and use the results to suggest improvements to these sites. Usability testing can be performed on new websites or existing sites that may need a boost. PS - This is the best way to figure out what’s not quite working on a current site before a major overhaul.
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