Branding, Social Media, Website Planning in Halifax
Strategy is inevitably that piece of the puzzle that everyone wants to skip over, then comes back to when things don’t go right. “Why isn’t this working?” everyone wants to know. Well, nine times out of 10 it’s because there was no strategy behind it. We kick off each web project with a discovery session to learn about your brand, goals, objectives, and desired point of conversion. As we lay out your project we keep coming back to the plan to make sure we’re meeting your objectives.
We liken our branding process to a “sausage machine”. A whole mash of weird-looking stuff goes in, and what comes out? A beautiful, plump and juicy sausage. AKA your brand essence. It’s not as gross as it sounds, we promise. Most of our clients find the “sausage factory” to be one of the most enjoyable and enlightening parts of working with us. Branding can be as simple as designing a new visual identity or may include a complete communications plan with media recommendations.
Social Media Analysis and Monitoring
Ever wish you knew exactly what people were saying about you? Guess what? We can find out! Using our proprietary monitoring software we’re able to see what people are saying about your company, industry, and competition locally and around the globe, which is always helpful to know as you build your strategy. From there we will work with you to build your online reputation – and manage it going forward. This may include blog copywriting, social media seeding, ongoing monitoring, and more.
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