Search Engine Optimization (SEO) / Search Engine Marketing (SEM

By: Dray Media  09-12-2011

In the modern communications arena, an impactful, immersive online presence is an absolute necessity – often acting as the primary touch point between your organization and your target audiences. Helping your target audiences efficiently connect with your online assets requires incorporating the combined strategies of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) into your media planning.

SEO is a tailored strategy designed to drive targeted traffic to your website through optimizing search engine results for audiences. SEO is an integral component of a broader SEM program that strategically exploits the internet’s many assets to maximize your online presence. Along with SEO, SEM encompasses an expansive mix of applications that include online advertising, social media, linkages, referrals, tracking, prioritized placement and RSS feeds.

At DRAY Media, we work with our clients to identify and define their communications goals and priorities to determine how online marketing strategies would complement their overall media plans. We assess their catalogue of online assets and linkages to determine how to efficiently frame and execute a tailored SEO/SEM program. DRAY Media also offers a variety of enhanced SEO/SEM packages. Contact us today and learn about the tailored strategies we can implement to maximize the impact of your online assets.

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