DRAY Media Specialty: Web Development

By: Dray Media  09-12-2011
Keywords: Marketing

Whatever your communications goals, digital technologies are an essential part of the solution. In today’s world, a company’s online presence is often the only tangible interaction clients or customers may ever have with a company or organization. The availability of new digital technologies and capabilities, the increasing proliferation of digital savvy consumers and the indisputable success of web-centric brands and businesses, make it an absolute imperative for companies to evolve their online footprint into a much more dynamic and tangible digital experience. DRAY Media utilizes innovative, technology-driven platforms to build unique digital experiences for our customers.

When it comes to all your online touchpoints, from websites to CMS platforms, Facebook presence to LinkedIn networking conduits, we help ensure that all your digital assets work together to deliver your target audience one seamless brand experience.

That's why DRAY Media's designers, managers and technical staff are there with you from the beginning, making sure functionality is effortless, content and features are streamlined, and navigation is intuitive. Employing DRAY Media's digital solutions mean that all your marketing, communications and brand strategies and experiences are all fully aligned, helping you build and manage your company’s image, your brand and your message.

Daffodil Place

In the most challenging final stage of their fund raising campaign, Daffodil Place needed their website to be more effective in getting their message out and driving donations. We looked at featuring smaller community efforts and the personal stories of people benefiting to drive traffic. Mission accomplished.


Martek wanted a web presence as progressive in design as they were in business. The edgy, architectural style of the finished website platform easily captures the diversity and style of Martek's sizeable holdings.

Pauli Architects

Pauli Architects specialize in reinvigorating older buildings and homes, for a chic take on traditional. We minimized the visual distraction to allow images of their work to take center stage.

For Cupids 400 (the 400th anniversary of the establishment of the first English speaking settlement in Canada taking place throughout 2010) it was absolutely essential to use the 200+ events of its celebrations year to establish and brand this often overlooked community of 700 its rightful place in the regional and national historical matrix.

Historical events are rarely branded effectively, along with being marketed and positioned poorly, leaning either too far towards an aloof, rarefied event for VIPs and snobs, or too close to an after-concert party for the Rolling Stones. Either way you end up with a big hoopla and then.. bang! It's over and you're forgotten.

DRAY Media envisioned Cupids as a lush, unfolding legacy, still thriving after 400 years. By employing a rich and varied mixture of traditional media and digital technologies, with the official website as the core of the Cupids 400 marketing and promotional strategy, we made a historical brand experience modern, relevant and tangible for young and old. The symmetry produced a seamless brand experience, as well as 1,600,000 hits on Cupids' digital media during the month of August 2010, and over 4,000,000 hits throughout the targeted summer season.

DRAY Media's successes in the realm of online marketing and platform building are both substantial and numerous. With a resume of demonstrated work in website development, search engine marketing, social media management, content management system design and search engine optimization, DRAY Media knows good web interactive and positioning. Whether looking to completely reinvent your company's website aesthetic, jumpstart a buzz-worthy social media presence or catapult your site's visibility and ranking on global search engines and media portals, we have the know-how to capture the attention of your online audience, and better yet, keep them coming back for more.

  • web platform development
  • multimedia applications
  • digital media
  • flash animation
  • mobile platform applications
  • social media
  • online marketing and advertising
  • SEO - Search Engine Optimization
  • SEM - Search Engine Marketing
  • website hosting and management
  • CMS - Content Management Systems
  • GUI (graphic user interface) development

Keywords: Marketing

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