The Challenge for Your Business
And How We Can Help
For brand owners, websites have become a critical mechanism for communicating to their customers as well as an efficient means for customer acquisition. Customers see manufacturers’ websites as an indicator to their commitment toward quality products and customer service. What happens though if a customer believes he is on your site and purchases products that are less than expected quality or experiences poor customer service? Regardless if the customer is really on your site or an illegitimate site that is using your trademarks in their domain name to deceive customers; your brand image will be impacted. Domain name abuse creates a legitimate threat to your brand image and can impact your bottom line through traffic diversion.
The Solution - DOMAIN NAME MONITORING
Net Enforcers’ Domain Name Monitoring can monitor newly created domain names containing your trademarks to combat potential abuses such as cybersquatting, common misspellings and kiting.
Knowing if illegitimate sellers are using your intellectual property in the creation of new domain names is a key step in preventing traffic diversion and brand abuse. A sale made by unauthorized parties utilizing your brand is lost business to you. Even worse, a negative consumer experience with a copycat website can be multiplied tenfold as the consumer shares this story with friends and relatives or online.
Other Online Brand Protection Services from Net Enforcers
Optional On-Demand Services:
Key Service Elements:
- Discover newly created domain names that are utilizing your brand to divert legitimate traffic from your site.
- Prevent domain name abuses such as cybersquatting, common misspellings and kiting through notifications of newly registered domains using your intellectual property.
- Report detailed findings to your staff via our unique customer portal or alternative data feed.