True North Salmon - buying salmon

By: G.m.g. Fish Services  09-12-2011
Keywords: Atlantic Salmon, Fresh Atlantic Salmon

How to buy fresh Heritage Atlantic Salmon

Customers typically want to be assured that your fish is truly fresh. You can help by sharing the tips below with your customers.

For Fresh Atlantic Salmon Steaks and Fillets
  • Bright orange-to-red colour
  • Slight sheen
  • Somewhat translucent
  • Smooth, clean cut
  • Muscle fibres should be close together with minimal gaping
  • Meat is firm and moist
  • Aroma should be mild, and somewhat similar to fresh fruit
  • If it smells fishy, it's not fresh
Whole Atlantic Salmon
  • Eyes are clear, bright and slightly bulging
  • Gills are bright, reddish-pink
  • Skin is shiny, with no scars or scrapes
  • Body is firm, straight, and elastic
  • Colour should be bright pink or red
  • Scales are silvery and firmly attached to the skin
  • Belly is intact, with no cuts, tears or discolouration
  • Flesh is tight to the bone
  • Fresh Atlantic Salmon will not have a fishy odour!
Packaged Atlantic Salmon

Only buy Atlantic Salmon in a sealed container that contains no liquid.

What are these red spots?

Even though we handle our Heritage Atlantic Salmon with the utmost care, sometimes Heritage Salmon are bruised during processing. This shows up on the flesh as a red spot. It's visually unappealing but harmless. So if you see a red spot, simply remove the bruised area and discard.


Gapes form when the muscle fibres in Atlantic Salmon separate. Gapes may be just a slight separation at the surface or may continue right through the muscle to the skin of the fillet. Minor gaping happens, but excessive gaping occurs because of poor handling, improper storage or with fish that's less fresh.

Want to share these handy True North freshness facts? Print out this card and place it where your customers can see it.

A quick guide to buying the freshest Atlantic Salmon

Buy Atlantic Salmon with:
  • An orange-to-red colour
  • A slight sheen
  • A smooth, clean cut
Don't buy Atlantic Salmon that has:
  • A fishy odour - if it smells fishy, it's not fresh
  • Excessive gaping and holes in the muscle fibre

Keywords: Atlantic Salmon, Fresh Atlantic Salmon

Other products and services from G.m.g. Fish Services


True North Salmon - fillets

The fillets are deboned but True North Salmon cannot guarantee that they are completely boneless. Some bones or small bones can sometimes escape detection and extraction. True North's Heritage Salmon fillets make mealtime easy. Lure your customers with fresh Atlantic Salmon fillets. You can cut fillets into portions to suit your needs. They're heart-healthy and good for you. Option of skin on and skin off.


True North Salmon - portions

Consistent Quality - Enjoy the impeccable, translucent orange-to-red colour throughout the fillet and refined, delicate Atlantic Salmon taste and texture. Low stocking densities provide space to swim in the cold, clean coastal waters of the North Atlantic Ocean. Build high-income traffic at retail with ready-to-cook portions. Satisfy your customers with a range of delicious products. Why choose fresh Atlantic Salmon from True North.


True North Salmon - whole

Low stocking densities provide space to swim in the cold, clean coastal waters of the North Atlantic Ocean. The classic Whole Atlantic Salmon presentation is ideal for special occasions or to serve a crowd. Whole Atlantic Salmon is ready to cut and present in a variety of forms. It adds variety and visual appeal to the fish counter. Why choose fresh Atlantic Salmon from True North. Fresh - Your next salmon order is still swimming.


True North Salmon - storing salmon

If you use flaked ice, place fish gently on the ice then cover with a layer of flaked ice. Simply hold the blade at a right angle to the Heritage Salmon and move with the grain. Bring older product up front and place fresher product in the back. Drain all water and ensure it melts away from the Heritage Salmon. Storing fresh steaks, fillets and portions - Dos and Don'ts. Store at a consistent temperature of 1-2 ÂșC.


True North Salmon - forms

Perfect for cutting into smaller forms or serving to a larger group. Ideal for individual portions - perfect for BBQs and quick meals. Opt for our rub-marinated portions in popular flavours. Opt for our rub-marinated skewers in popular flavours. Easiest Atlantic Salmon style to make. Choose to keep or remove the skin.


True North Salmon - order

True North Atlantic Salmon is availablein a full range of forms to suit your needs. 2-4lb, 4-6lb, 6-8lb, 8-10lb, 10-12lb, 12-14lb, 14+lbin 30-lb or 50-lb Styro-boxes. Salmon Steak andFillet Packs(steak and tail fillets. 5oz in 10-lb Styro-boxesPlain or 5 flavourful rubs. 5-6oz portions plain or seasoned.