Insight | Automotive CRM | Dealermine | CRM For Car Dealers | Automotive Customer Relationship Management

By: Crm For Car Dealers  09-12-2011

The Star Rating System

DealerMine has created a unique "Star Rating" System that takes each and every one of your customers, and ranks them based on six key criteria to calculate the value of each customer. This "Star Rating" is displayed prominently on each customer's file.

Each month the system recalculates the customer's -"Star Rating"- and measures and trends any changes either for better or worse. The only way to increase the Star Rating is to build strong relationships with your customers using DealerMine’s product and training. Over time, you will see the Star Rating increase. Each of the six categories that make up a customer star rating also have their own inherent ten star rating, so you will know exactly which category you need to improve or build upon.

The customers are then grouped to calculate the Dealership's average rating so you can see what your Dealership's Star Rating is. DealerMine then takes the Dealership Star Rating and has created a composite that compares your Star Rating amongst all other Dealerships that also are using DealerMine. You will know exactly how you stack up in relation to other Dealerships.  Are you curious to see your standing?

The Influence Rating System

Dimension Number One

Dimension one is simply the customer's own information. The same stuff you are accustomed to viewing. Service history, vehicles, notes, contact history etc.

Dimension Number Two
The combined views of the "Star Rating" and "Influence Rating" in conjunction with the First Dimension view, comprises the second dimension.

Dimension Number Three
Think Social Media.  All conversations that are occurring on the customer’s social profile are integrated with Dimension Number One and Dimension Number Two.


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