Direct Marketing

By: Kenn Mainville & Associates  09-12-2011
Keywords: Direct Mail, Direct Marketing

Direct Marketing - for the philanthropic organization requires a sophisticated strategy that integrates all the tools now available for the support of a non-profit agency.

How we can help:

  • develop a strategic direct marketing plan
  • analyze and evaluate your potential donor/client base
  • implement list segmentation and enhanced mail schedules
  • explore gift upgrading and monthly gift plans
  • conduct direct marketing performance analysis and database analytics
  • design processes for an annual giving campaign that maximize returns and minimize costs
  • build budgets based on potential returns from direct mail
  • network with direct marketing industry leaders
  • cultivate one-to-one relationships with your constituents to build your major gifts and planned giving programs
 

Keywords: Direct Mail, Direct Marketing

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Other products and services from Kenn Mainville & Associates

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Audits & Analytics

Database Audits - for organizations whose direct marketing programs have been in place for some time but recognize there is room for improvement. Our database analytics help organizations compare their attrition and acquisition rates and learn from donor giving patterns. Our clients are able to prioritize their relationship cultivation efforts based on donor life-time value calculations.


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Project Management

Project Management - services in management consulting, education, software and technical services to help our clients improve organizational performance and deliver better results. Project management services include creating implementation schedules, coordinating activities between multiple parties, and monitoring schedules.


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Services

When we first looked at how to approach our conversion of Raisers Edge 6 to the next generation, we considered the idea of going it alone with remote support from Blackbaud. The transition was almost seamless, and where it was not, Kenn came through with creative and cost saving ideas. We were able to determine our requirements and customize the Raiser’s Edge software for our daily activities.


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Database Conversions

When we first looked at how to approach our conversion of Raisers Edge 6 to the next generation, we considered the idea of going it alone with remote support from Blackbaud. The transition was almost seamless, and where it was not, Kenn came through with creative and cost saving ideas. Efficient and professional approach to the training and the technical support he offers his clients.. We put Kenn Mainville in charge of the whole thing.