Audits & Analytics

By: Kenn Mainville & Associates  09-12-2011
Keywords: Direct Marketing, Acquisition Rates

Database Audits - for organizations whose direct marketing programs have been in place for some time but recognize there is room for improvement.  Our database analytics help organizations compare their attrition and acquisition rates and learn from donor giving patterns.  Our clients are able to prioritize their relationship cultivation efforts based on donor life-time value calculations.

We also review historical data coding patterns to identify problem areas that should be cleaned up.  We help our clients establish new coding standards to improve the quality of their reports.

 

Keywords: Acquisition Rates, Direct Marketing,

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Other products and services from Kenn Mainville & Associates

09-12-2011

Direct Marketing

Direct Marketing - for the philanthropic organization requires a sophisticated strategy that integrates all the tools now available for the support of a non-profit agency. Design processes for an annual giving campaign that maximize returns and minimize costs. Implement list segmentation and enhanced mail schedules. Analyze and evaluate your potential donor/client base. Explore gift upgrading and monthly gift plans.


09-12-2011

Project Management

Project Management - services in management consulting, education, software and technical services to help our clients improve organizational performance and deliver better results. Project management services include creating implementation schedules, coordinating activities between multiple parties, and monitoring schedules.


09-12-2011

Services

When we first looked at how to approach our conversion of Raisers Edge 6 to the next generation, we considered the idea of going it alone with remote support from Blackbaud. The transition was almost seamless, and where it was not, Kenn came through with creative and cost saving ideas. We were able to determine our requirements and customize the Raiser’s Edge software for our daily activities.


09-12-2011

Database Conversions

When we first looked at how to approach our conversion of Raisers Edge 6 to the next generation, we considered the idea of going it alone with remote support from Blackbaud. The transition was almost seamless, and where it was not, Kenn came through with creative and cost saving ideas. Efficient and professional approach to the training and the technical support he offers his clients.. We put Kenn Mainville in charge of the whole thing.