Audits & Analytics
Kenn Mainville & Associates
Direct Marketing, Acquisition Rates
Database Audits -
for organizations whose direct marketing programs have been in place for some
time but recognize there is room for improvement. Our database analytics help
organizations compare their attrition
and acquisition rates and learn from donor giving patterns. Our clients are
able to prioritize their relationship cultivation efforts based on donor
life-time value calculations.
We also review
historical data coding patterns to identify problem areas that should be cleaned
up. We help our clients establish new coding standards to improve the quality
of their reports.
, Direct Marketing