Navigation / Usability
The usability and accesibility of your web site drastically affects sales and customer satisfaction. In today's 'instant gratification' society, consumers want a quick and easy purchase process, making usability today more important than ever.
Customers will not jump over hurdles to find information. If they become frustrated, they will move on elsewhere.
A critical error that a new web presence can make is to develop a new idea or product and then expect results from the first prototype. In order to be successful, the proper cycle of development needs to include several phases of user-based testing and subsequent modification.
Consider this: would you serve to your family a pasta sauce that you made without ever taste-tasting it? Of course not - so why would you invest a significant amount of time and money into a web presence, and then simply stick with a first design?
When It Comes To Usability: Novices Guess, Professionals Test
Accessibility: Small Differences - Huge Results
Web accessibility directly impacts number of 'actual visitors' that your site generates. You will often see a site's popularity represented in terms of 'unique visitors', but this does not indicate that the surfer was able to effectively access the content on the site.
Qualitative testing and comprehensive implementation of details such as:
- Proper image 'alt' tags
- Meta data
- HTML coding standards
- Other accessibility factors
are often overlooked, and these can significantly increase your site's profitability. When a larger percentage of the people visiting your website can actually see your website as it is intended, a greater portion of you business potential is converted into profit.