While the graphical askpect of web design may initially impress visitors, it is the on-page copy that is most important - it serves as the basis of the entire customer satisfaction or sales process.
Effective on-page copy can increase visitor-to-sale ratios and dramatically improve customer support.
Copywriting is the use of text promote a product, business, or provide information.
Effectively written copy presents keyword rich content that helps to optimize your website for search engines, while taking into account the fact that the primary purpose of on-page text is to guide your visitor from entry to point of sale, or present informative technical documents.
Providing customers with documents outlining common support resolution information or product manuals drastically reduces the labour required to service front-line support requests. In addition to your customer base feeling more satisfied, the reduction of required support resources allows you to reallocate any support employees to other tasks.
Search engines find your site through a large network of automated computers ('web spiders') that are continually visiting as many webpages as possible and databasing the content. By presenting your pages in a format that ensures that search engines properly archive, display and categorize your content, you can ensure that you are not missing out on the opportunity for your pages to be displayed in search engine results.
Professional Copywriting For Your Web Presence
I would appreciate the opportunity to put my professional copywriters skills to work for you. We can allow your message to stand out in the market and provides effective information to those important to you - your customers.