When you do your business planning, how
much do you incorporate your web presence as part of an
A Web Strategy is a plan -
an evolving blueprint to guide your decisions regarding:
Today, most products and
services are researched, online, before a buyer
makes a decision. Your website significantly impacts
a target client's impression of your company and your
As you look to make website
investments for your business, be armed with qualifying
questions such as:
- What are current visitors doing on our existing site now?
- Is our website quickly losing the majority of those that
- What product and services pages are most visited?
- Do we properly communicate our value proposition?
Questions of quality target visitors versus
quantity, will lead to discussions about how your website
can support your business strategies.