Professional Web Site Planning & Strategy Development Firm Kitchener/Waterloo/Toronto & Moncton/Fredericton/ Halifax

By: Connetik  09-12-2011

When you do your business planning, how much do you incorporate your web presence as part of an integrated performance 

improvement strategy? 

Web Strategy is a plan - an evolving blueprint to guide your decisions regarding:

Today, most products and services are researched, online, before a buyer makes a decision. Your website significantly impacts a target client's impression of your company and your offerings. 

As you look to make website investments for your business, be armed with qualifying questions such as:

  • What are current visitors doing on our existing site now?
  • Is our website quickly losing the majority of those that visit?
  • What product and services pages are most visited?
  • Do we properly communicate our value proposition? 

Questions of quality target visitors versus quantity, will lead to discussions about how your website can support your business strategies.