MyPrintsNow - QR Codes (Quick Response Codes)
Mobile marketing is quickly becoming an essential ingredient for success in marketing campaigns, studies have shown that more than 42% of direct mail recipients prefer to respond online. A Quick Response (QR) code is a two-dimensional matrix barcode that can store data such as contact information, calendar events, URLs, phone numbers, emails, mailing addresses, or any other text up to 7,089 characters. A barcode reader application installed on a mobile device or a handheld scanner connected to a computer can read QR Codes. QR Codes act as physical hyperlinks; they link offline to online and print to mobile.
MyPrintsNow allows you to create, manage, and analyze marketing campaigns using Personalized URLs and Landing Pages. By doing so, you can:
- Improve direct mail response rates.
- Provide relevant content in response to preferences.
- Engage responders in more meaningful dialogue.
- Convert responders’ preferences into revenue.
QR Codes on a direct mail piece: A common use case of QR Codes in marketing campaigns is storing a URL in a QR Code and printing it on a direct mail piece as a response mechanism. When recipients scan the barcode with their mobile device, they’ll connect to a landing page where they can find more information about the product or service being marketed.
QR Codes can store both generic and personalized URLs. When using personalized QR Codes, you can increase your response rate by also personalizing the landing pages linked to the barcode and delivering a more targeted message.
QR Codes on a product or corporate brochure: You can engage customers by printing brochures with a QR Code that links visitors to a web page containing product demonstration, video testimonials, FAQ, etc.
QR Codes on press ads: Not everyone is at a desk or in front of a computer when reading a magazine or newspaper. By placing a QR Code on your press ad, readers can link to you no matter where they are.
QR Codes on promotional items: Place a QR Code on giveaways such as T-shirts and coffee mugs and bring them to life. Used creatively, QR Codes engage prospects and increase response rates by offering a convenient and relevant channel for communication.