What is USPS Every Door Direct Mail?
USPS Every Door Direct Mail Retail is a new Direct mail program through the United State Postal Office and lets you market your business to every address in the neighborhood without the need for addresses or names. You save the cost of purchasing a mailing list and you save the annual cost of a postage permit. By eliminating these two expenses, you save hundreds of dollars on your mailing campaign. Combine that with a 66% savings in postage compared to a first class stamp and mail becomes the most powerful marketing tool in your arsenal.
How To Get Started With Every Door Direct Mail:
Here are the simple steps to getting your Every Door Direct Mail Program started easily:
1) Choose Your Mailing Area and Total count
We help you chose your geographic area by city, zip code, or radius from a location. Once you have found which routes you would like to mail. We then total the amount of routes and that will determine how many postcards you can mail.
2) Choose Your Printed Piece Size
Pick a size that meets the requirement of the program which is any size larger than 6.25"x11" and up to 12"x15." The most common sizes we recommend are 6.25"x11", 8.5"x11" and 11"x17" folded to an 8.5"x11". Once you have decided what size to print you can print them with us fast an easy.
3) Schedule your mailing and gain new customers
We prepare the mail, create the paperwork and deliver the marketing pieces for you at the nearest USPS office. We are proud to be a USPS partner in this new and exciting program.
Key Benefits of Every Door Direct Mail
No Postage Permit Required for EDDM:
When mailing a postcard through the post office traditionally you need a permit which can cost as much as $450 just to open your account. This annual fee has been waived to mail EDDM Retail.
No Mailing List needed for Every Door Direct Mail:
The post office is promoting what is called a simplified address so no mailing list is needed. You simply have to have the words "Postal Customer" and the post office will deliver your piece to the mailing routes that you request.
Large size card = better response
A Mailing flat is at least 6.25"x11" or larger size which means you have plenty of room to get your message to your customer. This is over 3 times the size of a 4"x6" postcard and costs 9 cents less!
You can use Every Door Direct Mail to…
- Target a location without an address list
- Send out local mailings or national campaigns
- Build more traffic
- Find new customers
- Increase revenue
- Reduce mail preparation costs