Why should you consider the use of
professional marketing communications resources rather than leaving
it to internal staff?
In a typical company, regardless
of size, the following situations exist;
- new or inexperienced marketing staff
- downsizing or turnover has
created an accountability 'vacuum' for maintaining web site content
and marketing collaterals
- marketing collaterals are
outdated because rapidly
changing priorities leads to updates being ignored since the existing ones 'will do for now'
- numerous versions reside on a
variety of local and network drives which makes updating materials
This contributes to lost sales
opportunities and means that your marketing spend is not as
effective as it should be. Consider the following examples of
ineffective marketing communications and see if they apply to your
You need look no further than your
web site to see if you are able to keep up to date with the
marketing communications needs of your organization. A typical
web site gets updated once every couple of months yet is the primary
interface with existing and prospective clients. Stale and
incorrect information leads to lost confidence with prospects and
clients - if you only update your web site every six months, how
quickly are you going to deal with my needs? Is so little
happening at your company that you have nothing to add to your site?
You can also look to your web site to
see if you have consistency in your messaging. Is your value
proposition consistent and at the forefront of each of the marketing
materials on your web site and with the web site content itself?
Another example that hits home for
most companies is that of customer testimonials and case studies.
Most companies do not have an ongoing program in place to source and
validate testimonials from clients regarding recent product
purchases or their service experience. How often has a client
offered to be the subject of a case study only to have the project
get stale since no one has the time or expertise to get to it.
Customer testimonials, references and
case studies are some of the most compelling sales tools available!
Why wait any longer?
Call or e-mail Mod docs