Compelling content and successful marketing campaigns don't just happen by accident. They are based on a deep understanding of your market and business goals. We help you do the homework to uncover your best targets and develop a go-to-market plan that's practical to execute and within your budget.
The information you need is out there somewhere: in analyst reports, in the heads of your sales people, customers or channel partners, or on a competitor's Web site. We uncover macro elements such as target verticals, market potential, and competitive landscapes. We also discover key micro elements at the target customer level, such as job titles, media consumption, buying processes and pain points.
Working together we scope out what you need to know, and then use the appropriate primary and secondary resources to get the answers. Our deliverable is an insightful report that has real value throughout your organization.
Go to market strategies
Armed with an understanding of your market, target audience and goals, we develop a go to market plan that is practical to execute in the timeframe required and that won't break the budget. Each plan is different and unique, but recommendations may include:
- Content syndication
- PR, including Blog strategy
- Web marketing
- Direct response campaigns
- Word of mouth / referral campaigns
- Channel programs
- Web content