Social media supports the human need for social interaction, using web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many).
If you’re ready to start speaking with your target market rather than at them, then you’re ready for social media marketing!
A company blog needs to be consistently updated with valuable information that keeps readers coming back for more and inspires them to share it with their friends.
- Providing free information shows people you care about their needs.
- Done right, blogging can show prospects how much they need your services or products!
- Share exciting company news with your customers and potential market.
You probably have a lot of hot topics in your industry that your target market would find useful. But what if you lack the ability or time to craft provocative, well-researched and informative blog posts every week?
Professional blog writing and editing can help. Your professional blogger should be aware of the basics of copywriting, especially headline writing, as well as search engine optimization.
They should also have the ability to represent your company in a professional manner while maintaining a conversational tone that appeals to social media readers.
A company blog, in essence, is a dynamic, online magazine with the ability to build relationships with your customers and target market. It’s modern PR!
From publishing regular content to responding appropriately to community comments (a.k.a. readers), this type of project requires knowledge and time to manage. With minor support from you, a company blog manager will allow your company to dive into social media while you focus on what you do best.
Search Engine Optimization (SEO) is a series of website promotion techniques designed to help your target market find you in their search engine queries. Good, solid SEO will rank your website within the first three pages of search engine results.
- Make it easy for your target market to find you on the web.
- Prospects come to you.
- Compete for your internet market share.
SEO begins and ends with keyword research. This phase of the project includes a mixture of knowing what’s happening in your industry online now as well as what might happen in the future.
Time invested at this initial stage precludes many disappointing results. Effective SEO keyword research includes analyzing your current online competition and sourcing the keywords your target market are using to search for your product or service on the web.
Many SEO companies attempt to make SEO a science but fail in regards to converting visitors to customers – the main point of having a website!
This is why MillersCraft places emphasis on effective copywriting rather than SEO tactics. Copy is always written with the reader in mind and will activate their emotions, highlight benefits and be solution-driven. The intention is persuasion and when this is achieved, copy is then optimized with keywords for search engines.
Onsite SEO is the basics for search engine optimization. It is the foundation on which to build your SEO efforts and includes keywords, optimized titles and copy, as well as meta tags and anchor text.
This type of SEO is recommended for all company websites that want to be found on the ever-growing and increasingly cluttered web.
Depending on how competitive your industry is online, MillersCraft provides several additional SEO techniques designed to increase traffic to your website and boost the power of your onsite SEO.
These offsite SEO methods vary. Examples include:
- A company blog.
- Website directory submissions.
- Optimized online press release writing and distribution.
- Professional article writing and submission to online article directories.
Social media has enormous potential to skyrocket your company growth off the charts. It is quickly becoming the preferred method for consumers in communicating with a company and testing its character.
- Connect with your target market on a human level.
- Improve company operations and directions based on current market needs.
- Build loyalty and respect with immediate responses to customer concerns.
Social media is changing how we do business. It allows for a co-operative effort between companies and their customers so real problems can be solved with real solutions.
When delving into social media, companies must be aware of the mindset pervasive in social media consumers. While traditional marketing helps boost online efforts, push marketing strategies are ineffective in the social media arena.
A pull marketing strategy, however, does work with social media consumers. They are savvy and informed, and will reward companies who display transparency, honesty, respect and integrity.