We believe this system's appearance, strength in creating long spans and excellent price-point will create a new opportunity for all of us. Simply put, this is a new breed. It takes advantage of the EZ6 platform with all the accessories we've developed for it. But it adds a structural element previously missing. The beams of the EZ612 are very strong. We actually hung a 675# distributed load on our prototype 20' section with no obvious deflection. In addition, it has a rectangular profile and 2 different style chisel point ends caps giving it an unusual architectural feel. From a pricing perspective, it is slightly more than EZ6 but we need less of it to create a great display.