Michelle Sullivan Communications | Relations publiques - internet

By: Michelle Sullivan  09-12-2011
Keywords: Social Networking, Social Networking Sites

And so it is for me, with Jack. A time to reflect upon the contribution of a great Canadian. «Ce bon Jack» as we say in Quebec, when talking about Jack Layton. And he carried his name well.

In the hours following news of his passing, my mother compared Jack Layton to my father. That’s the highest of compliments . to Mr. Layton. But she was right. Both were honest, compassionate men of integrity whose true « religion » was love for their fellow man. The outpouring of affection for Jack from Canadians and the urge felt from coast to coast to mourn collectively is deeply touching. When we mourned my father, we were comforted by words of kindness and shared memories from family, friends and acquaintances about the man we’d loved and had lost.  Eleven years later, the passing of a much more public figure shows how far technology and the Internet have brought us in our ability to grieve collectively.

And all these online spaces and social networking sites allowed me and thousands of others to share our thoughts about Jack’s passing and legacy with one another in real time.

My father passed away in September of 2000 and friends and family from across Canada and as far away as Ireland gathered for the interment of his ashes a month later. Not being there to receive the condolences of our community in the days following his death was a difficult thing for those who were far away in those first weeks. It is a key stage in the grieving process. Eleven years later, it is clear that developments in technology in general, and of social networking in particular, make physical distance almost inconsequential. We can come together to comfort one another in our grief, and we can collectively share in those all important rituals that accompany death, as they happen.

The social media space is composed of tribes. Tribes with common interests, overcoming physical distances to come together in sharing. Since Jack Layton left us on Monday, Canadians have been gathering online as a tribe of millions, to pay tribute to one of their own, and to comfort one another in their collective grief.

Who said technology alienates us from one another?

Now if you’ll excuse me, now that Jack’s funeral is over I’m going to turn off my laptop and grab my bike for a ride through the Laurentian woods. Time to reflect and quietly pay tribute to this great Canadian.

RIP Jack. You will be sorely missed.

And give my love to my Dad for me. He’ll be the guy welcoming you to the eternal-club-of-good-guys with a golf bag on his shoulder and a warm smile, hand outstretched.

MAJ: Footage from the various ceremonies, including musical tributes, have been circulating online since Jack Layton’s death. Below, I’ve updated the musical list presented above with footage from the funeral ceremony, hosted on YouTube.

Pourquoi l’évoquer sur ce blogue?

Parce que la disparition de ce blogueur nous rappelle que dernière chaque blogueur que nous identifions comme étant un « influenceur », il existe un individu qui vit, qui aime, qui souffre et qui connaît des moments de grand bonheur. Un être mortel, qui compte pour la communauté qu’il a tissé autour de lui.

Lorsqu’une entreprise décide de se lancer dans l’aventure des médias sociaux en menant une campagne de relations auprès des blogueurs, les responsables des communications ne doivent jamais perdre de vue que les blogueurs ne sont pas des journalistes.  Ils ne sont pas des professionnels embauchés par une entreprise médiatique pour produire du contenu qui sera vendu à côté de publicités dans un grand quotidien ou à la télévision. Ils sont motivés uniquement par leur passion. Leur œuvre est forcément intime. Forcément personnel. Et ces passionnés forment des communautés – des tribus – caractérisées par des liens serrés et tissées avec chaque commentaire. Avec chaque hyperlien.

Dans les séances d’introduction aux médias sociaux que j’offre à mes clients existants et potentiels, je parle immanquablement  de la notion de tribu. Je considère qu’il est essentiel de comprendre que les médias sociaux permettent à des tribus de se former selon des champs d’intérêt, et ce indépendamment de distances et de frontières. Nous ne devons jamais oublier que derrière chaque blogueur que nous approchons dans l’espoir d’obtenir de la visibilité pour les entreprises et marques de nos clients, il existe un être passionné qui s’investit souvent corps et âme dans la production de contenu qui l’intéresse et qui intéresse les membres de sa tribu.

Et lorsqu’un membre de notre tribu signe son dernier billet, pleurons-le ensemble.

Derek K. Miller, repose en paix.

The world, indeed the whole universe, is a beautiful, astonishing, wondrous place. There is always more to find out. I don’t look back and regret anything, and I hope my family can find a way to do the same. – Derek K. Miller

Let’s calm down a little. It’s not because one CAN do something that one SHOULD do it. How about hitting pause on this self-centered age we live in, to think about this a minute. Around the world, in , in , in , in , in , in , people are killing one another in pro-democratic movements.

And what do we do? We get indignant when faced with a law that seeks to protect our democracy and we gear up to defy it on Twitter. To what end?

Yes, the law should be changed to better reflect our new communicational reality. No, we should not sacrifice democracy on the altar of Twitter. Let’s respect our democratic institutions and the right of Western Canadians to express themselves through the vote, free of all external influence.

Bottom line? Grow up.

On election day, until the last polls close in all electoral districts, the Canada Elections Act prohibits the dissemination of:

election advertising

results of election opinion surveys not previously released

Note to my readers: For the first time since launching this blog over 4 years ago, I’m translating a post. The challenge of having a bilingual blog is that you know that no post can be read by 100% of the people who follow you. I chose a bilingual blog format because I wanted to engage with two communities. It happened that those communities were separated by language. A bilingual blog is a truly Canadian compromise to a truly Canadian dilemna. The problem is that, this time, I want to be read by both anglo and franco Canadians. For those of you who master the language of Molière as well as the language of Shakespeare, my apologies for the redundancy.

Du calme. Ce n’est pas parce qu’on PEUT faire quelque chose qu’on DEVRAIT le faire. Cessons un instant ce nombrilisme collectif qui caractérise trop bien notre époque moderne, pour réfléchir un peu. Partout dans le monde, en , en , en , en , en , en , la population s’entretue dans des luttes pro-démocratiques.

Et nous? On s’indigne face à une loi qui vise à protéger la démocratie et on se prépare à la défier sur Twitter. À quelle fin au juste?

Oui, la loi devrait être changée pour mieux refléter notre nouvelle réalité communicationnelle. Non, on ne devrait pas sacrifier la démocratie sur l’autel de Twitter. Respectons nos institutions démocratiques et le droit de nos concitoyens dans l’Ouest de s’exprimer par la voie électorale, libres de toute influence externe.

Comme ils disent en anglais, Grow Up.

Jusqu’à la fermeture des derniers bureaux de scrutin dans toutes les circonscriptions le jour de l’élection, la Loi électorale du Canada y interdit la diffusion :

de publicité électorale;

des résultats de sondages électoraux non publiés auparavant;

Keywords: Social Networking, Social Networking Sites

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