You know those sci-fi movies where the aliens take on human form to better understand us? That is how we approach strategic planning and research.
Like most every agency, we have the usual research tools, allowing us to analyze sales trends, media habits, and the like. But for us, that's just the beginning. Our research team prides itself on actually becoming the target audience — doing what they do, reading what they read, shopping where they shop — until we are able to put together a much more in-depth profile of the consumer.
We stay very focused on the fact that we have seconds to resonate with our audience — regardless of the medium — and we work very hard to find the one thing that will get them to stop and pay attention.
That's how we arrive at a strategy that will enlighten and inspire the creative team. That's how we help our clients touch a nerve with their target audience. And that is how we sell more of whatever it is our clients are selling.
But don't worry. We always remember to transform ourselves back into marketing people before we go home at night.