Like everything else in the world, public relations has changed. A PR firm can't get away with simply touting the 300 gazillion media impressions it supposedly got off a press release. Today's clients expect more. They want to know about the quality of those impressions. Did they actually reach the right people? Did their messages get through? And did their sales increase because of it?
MGH employs every modern communications tactic to help clients achieve meaningful results. Media relations is important, but it's not our default strategy. If a grassroots program would have more impact, we do it. If your story is better placed on a blog, or even on Twitter, that's what happens. And because we're part of a completely integrated agency, we're able to tie what we do directly to a client's advertising, interactive and social media strategies.
What's more, no other PR firm in the nation — large or small — has a network of local media outlets as extensive as ours. We are in touch on a daily basis with reporters, editors and producers in 75 media markets throughout the United States. So we're able to implement any sized plan quickly and effectively.